Iceland Entering New Economical Era

Iceland has initiated new charm offensive with an aggressive VAT-strategy and low-fare flights.

It's been a longstanding prejudice that Iceland is an expensive holiday destination. But the winds of change have blown over the picturesque island. As of 1 March, 2007 the VAT on food, restaurants, and hotels are being reduced from 24 % to mere 7 %. In addition to that the enterprising company, Iceland Express, has offered low-fare flights with increasing success since 2003, bringing geysers, whale safaris, and blue lagoons within economic reach.

For further information please visit www.icelandexpress.dk or contact Matthias Imsland, CEO, at: +354 896 7822 or Arnar Thor Hafthorsson, Marketing Director Iceland Express at: +354 840 0354.  Other inquiries please contact Account Executive Sine Gerstenberg at sge@pluspr.dk